BRANDING,WEBSITE & PACKAGING
Her Secret Code
Brand/Logo + Website design for a community, lingerie boutique & female confidence, and health workshop provider based in Poland.
Logo & Brand Board
The main focus of the design was on creating the feeling of intimate luxury. The outer part is coloured soft warm pink to create an association with femininity. The inner part is dark-coloured to mirror the “darker” – often unexpressed, mysterious, hidden and outwardly not accepted side of women.
Feminine, Strong, Confident
The homepage was designed with an inspirational aesthetic in mind. With a strong focus on female empowerment, the website serves s a gateway to an independent boutique and promotes workshops.
- Colour to black & white image transition on mouse hover
- Email marketing software integration
- Marketing funnels integration
- E-commerce integration