WEBSITE DESIGN & BRAND GUIDELINES

Motorsport Woman

Brand guidelines and website design for a female motorsport community-based company based in the United Kingdom.

Brand guidelines

Website

The header consists of a visual inviting visitors to view an introductory brand video. It takes her to follow a journey into the Motorsport Women ecosystem. There are several opportunities throughout the website to do so; from subscribing to a YouTube channel, joining a Facebook group, and sharing a personal story, to becoming a newsletter subscriber. 

Motorsport Woman - Website Design Project

Cool & Energetic

When designing the website there were a few goals to consider: brand awareness & authority, email list building, and inviting women to share their stories to cultivate a sense of community.

FEATURES

  • Email marketing software integration
  • Marketing funnels integration
  • Social share functionality
  • Data capturing form
  • Responsive
  • Blog
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Motorsport Woman - Home Page Design