Brand guidelines and website design for a female motorsport community-based company based in the United Kingdom.
Cool & Energetic
The homepage was designed with the spirit of the community in mind. While there were a few marketing goals: brand awareness & authority, the predominant goal was to capture emails to build an email list and invite women to join the community (share their stories).
- Email marketing software integration
- Marketing funnels integration
- Social share functionality
- Data capturing form