WEBSITE DESIGN & BRAND GUIDELINES
Brand guidelines and website design for a female motorsport community-based company based in the United Kingdom.
The header consists of a visual inviting visitors to view an introductory brand video. It takes her to follow a journey into the Motorsport Women ecosystem. There are several opportunities throughout the website to do so; from subscribing to a YouTube channel, joining a Facebook group, and sharing a personal story, to becoming a newsletter subscriber.
Cool & Energetic
When designing the website there were a few goals to consider: brand awareness & authority, email list building, and inviting women to share their stories to cultivate a sense of community.
- Email marketing software integration
- Marketing funnels integration
- Social share functionality
- Data capturing form